Through the Social tv Summit thirty days that is final Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the massive social media will help drive reviews. Since Twitter has more than 800 million users that are active many systems have actually actually utilized a method of developing show-specific pages to create and nurture the communities around their programs. This can be as well as the actual situation for VH1’s вЂTough like, ’ an actual possibility show about matchmaking and advice this is certainly dating hosted by matchmaker and celeb-host Steven Ward.
Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and customer marketing, supplied us an in-depth conference as to the way they obtained over 45,000 brand new Facebook fans considering that the end of September by beginning the “Ditch or Date” Twitter software to show fans that possibly the worst times might have an ending that is pleased. Through the applying, developed utilizing their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their times which can be horrible.
Lost Remote: that that has been your path of television this is certainly social вЂTough Love’?
Nigel Cox-Hagan: Facebook, specifically over the last couple of years has exploded to be an extremely platform that is prominent our branding and everything during the period of the last a long duration. We’ve gone from a single approach, a single VH1 Facebook experience to a multi-faceted, multi-prong Facebook strategy. Each one of our major Franchises have really actually their facebook that is very own web site. Tough Lough, Top Twenty Countdown, our Music programs. We have actually now have Facebook pages for the particular truth programs.